Commitment Day 2020
The vision of Commitment Day is to engage members and the community and inspire them to take a positive Healthy Way of Life Action during the New Years event.
The Objective
Commitment Day interest and attendance has languished over the years, to combat this Commitment Day 2020 will be reinvented with a clear objective for participants to take positive action. Previously centered around a 5k event on New Years day, explore how extending the 1 day run to a week long event possibly changing the name of the event and updating branding.
The Challenges
Before digging into the event details, logistics and member experience, we first had to nail down what name and branding direction we wanted to take. We were directed to explore 3 options. Additionally Make a Wish was added as the main partner for this event and their level of involvement and requirements were unknown.
Solutions
This project is currently in progress