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Nova Smart Apparel
The Objective
This was a branding exploration project around a fitness tracking device built into athletic apparel. The product was fictional the objective was just to come up with something innovate that was not readily available on the market.
The Challenges
Part of the challenge was to come up with a reason for users to continue using the product and buying future products. Why use this product over competitor fitness trackers.
Solutions
The app would incorporate a gamification type approach to the motivational and social aspect of it. This would include a type of loyalty program where they were encouraged to keep using the app and staying active by receiving discounts to products for achieving fitness goals on the app.
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