The Classes
The Objective
The ask was to update our previous classes pages design to a cleaner, clearer design consistent with our newer pages. We also wanted to educate members about the specific details each individual class and provide an easy to understand member-centric experience that was previously cluttered and confusing. Additionally these design updates were to be used as a sort of template for future member offering pages and efficiency and consistency for creative teams.
The Challenges
The difficulty levels broken up into specific categories for each class were to be pulled in from a pre-existing program automatically which made it easy to not have to worry about, but not ideal from a member perspective in giving a good idea of what to expect. So we had to research and explore what information the member would still be looking for to make an informed decision. Additionally this project would involved cleaning up and re-arranging the navigation which took some effort to not have a domino affect across other pages of the site.
Solutions
With the navigation redirecting to it's proper locations across national club pages, a strategized content creation for each program and category, and additional information user experience exploration determined would be ideal, this phase was approved for classes and to be the base template flow that would be used on for future program layouts like the below training pages and added to the Creative UI toolkit for the creative agency.
